Modernized a 100-year-old cultural landmark to balance historic character with renewed community relevance.

• Logo refinement and cohesive visual identity
• Brand pillars and positioning strategy
• Comprehensive brand guidelines and photography direction

Developed and executed an integrated tradeshow campaign designed to differentiate Rain Engineering on a national stage.

• Campaign concept and messaging development
• Tradeshow collateral, apparel, and video wall creative
• LinkedIn strategy and digital promotion