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Kenra Professional

Performance-Driven Products for Salon Professionals
Client
Kenra Professional® A Division of Henkel Beauty Care
Industry
Professional Haircare & Salon Products
Scope
Brand Architecture, Visual Identity Systems , Corporate Idetity, Packaging, Product Campaign Creative
Role
In-house Creative Leadership

Led and managed the internal creative team.

Project Overview

Kenra Professional is a salon-exclusive haircare brand with more than 100 years of heritage, serving professional stylists through performance-driven products, education, and creative inspiration. Distributed through major professional and specialty retail partners, including Ulta, the brand maintains a clear focus on the professional salon community.

The challenge

As the brand portfolio expanded, Kenra Professional needed a clear brand architecture that could unify the parent brand while allowing individual sub-brands to maintain distinct roles. The challenge was to create cohesion across the system while consistently pushing Kenra Professional’s mission, values, and professional positioning into each sub-brand.

Audience

Professional stylists and colorists.

This work was designed to evoke pride in their craft and artistry. Kenra Professional is not a consumer brand, but a professional partner built exclusively for the salon environment.

Outcome

Over a three-year period, the brand system supported growth from $72M to $100M in sales.

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Whether you’re entering a new market, launching a product, or stepping onto a larger stage, the goal isn’t just being seen,  it’s standing out. 9th Street Marketing partners with growth-focused companies to turn strategy into execution that performs across brand, digital, and real-world experiences.

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